The brands that do the most and least good for the world, ranked by consumers
The Brand World Value Index measures brands on awareness of purpose, alignment with purpose, whether people will actively support that purpose, and if purpose impacts purchase.
the 2016 brand world value index
  • 01 Goodwill
  • 02 Amazon
  • 03 Google
  • 04 Kellogg's
  • 05 PayPal
  • 06 Disney
  • 07 Girl Scouts of the USA
  • 08 Kraft
  • 09 Johnson & Johnson
  • 10 Dove
  • 11 UPS
  • 12 Home Depot
  • 13 Coca-Cola
  • 14 Microsoft
  • 15 YMCA
  • 16 Save The Children
  • 17 Colgate
  • 18 FedEx
  • 19 Subway
  • 20 CVS Pharmacy
  • 21 Lowe's
  • 22 World Wildlife Fund
  • 23 Samsung
  • 24 Newman's Own
  • 25 Target
  • 26 Apple
  • 27 Facebook
  • 28 Ben & Jerry's
  • 29 Doritos
  • 30 Nestlé
  • 31 LAY'S
  • 32 Wikipedia
  • 33 Sony
  • 34 McDonald's
  • 35 General Electric
  • 36 Whole Foods
  • 37 Lipton
  • 38 Yoplait
  • 39 Trader Joe's
  • 40 Walmart
  • 41 LEGO
  • 42 Yahoo
  • 43 eBay
  • 44 Canon
  • 45 Proctor & Gamble
  • 46 Nike
  • 47 Petfinder
  • 48 Kroger
  • 49 Verizon
  • 50 TOMS
The 2016 Brand World Value research contains information on demographic and psychographic segments, including Moms, Millennials, Elites, Activists, Social and Purpose-engaged people. Please submit your information to download a copy of the topline 2016 Brand World Value Report, and we will follow up about your brand’s scores.*
="true"> ="-1">