evaluating how brand purpose inspires people
The World Value℠ Index measures the extent to which Americans are inspired by brands’ missions — and the extent to which that inspiration drives active support and purchase. For the third year of the research, we partnered with Quadrant Strategies to expand and diversify the Index by adding 50 more brands, new audience segments including those who identify class, race, and gender as factors affecting success in America, and ‘Zeitgeist’ research topics which assess cultural tones in 2018 America.    
the 2018 World Value℠ Index
  1. 1. St. Jude Children's Research Hospital
  2. 2. Red Cross
  3. 3. Salvation Army
  4. 4. Goodwill
  5. 5. Habitat for Humanity
  6. 6. Doctors Without Borders
  7. 7. Amazon
  8. 8. Boys and Girls Club
  9. 9. Save the Children
  10. 10. Girl Scouts of the USA
  11. 11. World Wildlife Fund
  12. 12. Google
  13. 13. National Geographic
  14. 14. YMCA
  15. 15. Johnson & Johnson
  16. 16. Olympics
  17. 17. Campbell's Soup
  18. 18. Dove
  19. 19. Netflix
  20. 20. Disney
  21. 21. FedEx
  22. 22. Microsoft
  23. 23. UPS
  24. 24. Wikipedia
  25. 25. Samsung
  26. 26. PayPal
  27. 27. United Way
  28. 28. Kellogg's
  29. 29. Bill & Melinda Gates Foundation
  30. 30. YouTube
  31. 31. Nestlé
  32. 32. AAA
  33. 33. Kraft
  34. 34. CVS Pharmacy
  35. 35. Lipton
  36. 36. Home Depot
  37. 37. Walmart
  38. 38. Subway
  39. 39. Coca-Cola
  40. 40. Newman's Own
  41. 41. LEGO
  42. 42. Fisher-Price
  43. 43. Lowe's
  44. 44. McDonald's
  45. 45. LAY'S
  46. 46. Target
  47. 47. NIKE
  48. 48. Whole Foods
  49. 49. Visa
  50. 50. AARP
Submit your information below to receive the Executive Summary of the World Value Index 2018 and additional segments of data throughout the year.
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