The brands that do the most and least good for the world, ranked by people not shareholders
The World Value℠ Index measures brands on awareness of purpose, alignment with purpose, whether people will actively support that purpose, and if purpose impacts purchase.
the 2017 World Value℠ index
  1. 1. Goodwill
  2. 2. Girl Scouts of the USA
  3. 3. Amazon
  4. 4. Save The Children
  5. 5. Google
  6. 6. World Wildlife Fund
  7. 7. YMCA
  8. 8. Microsoft
  9. 9. Dove
  10. 10. Subway
  11. 11. Home Depot
  12. 12. Kellogg's
  13. 13. Walmart
  14. 14. Colgate
  15. 15. Kraft
  16. 16. Johnson & Johnson
  17. 17. Lowe's
  18. 18. UPS
  19. 19. PayPal
  20. 20. FedEx
  21. 21. McDonald's
  22. 22. Newman's Own
  23. 23. Disney
  24. 24. Samsung
  25. 25. Nestlé
  26. 26. Wikipedia
  27. 27. CVS Pharmacy
  28. 28. Lipton
  29. 29. Proctor & Gamble
  30. 30. Sony
  31. 31. General Electric
  32. 32. LAY'S
  33. 33. Coca-Cola
  34. 34. Whole Foods
  35. 35. Target
  36. 36. Apple
  37. 37. AAA
  38. 38. Yoplait
  39. 39. Facebook
  40. 40. NIKE
  41. 41. eBay
  42. 42. Ben & Jerry's
  43. 43. Intel
  44. 44. Panera
  45. 45. Pepsi
  46. 46. Hewlett-Packard
  47. 47. Trader Joe's
  48. 48. Ford
  49. 49. Petfinder
  50. 50. TOMS
Just released: The 2017 World Value℠ Index report containing updated data, additional audience segments, and new qualitative responses conducted in partnership with Quadrant Strategies. Submit your information below to receive the report.
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