The brands that do the most and least good for the world, ranked by people not shareholders
The World Value℠ Index measures brands on awareness of purpose, alignment with purpose, whether people will actively support that purpose, and if purpose impacts purchase.
the 2016 World Value℠ index
  • 01 Goodwill
  • 02 Amazon
  • 03 Google
  • 04 Kellogg's
  • 05 PayPal
  • 06 Disney
  • 07 Girl Scouts of the USA
  • 08 Kraft
  • 09 Johnson & Johnson
  • 10 Dove
  • 11 UPS
  • 12 Home Depot
  • 13 Coca-Cola
  • 14 Microsoft
  • 15 YMCA
  • 16 Save The Children
  • 17 Colgate
  • 18 FedEx
  • 19 Subway
  • 20 CVS Pharmacy
  • 21 Lowe's
  • 22 World Wildlife Fund
  • 23 Samsung
  • 24 Newman's Own
  • 25 Target
  • 26 Apple
  • 27 Facebook
  • 28 Ben & Jerry's
  • 29 Doritos
  • 30 Nestlé
  • 31 LAY'S
  • 32 Wikipedia
  • 33 Sony
  • 34 McDonald's
  • 35 General Electric
  • 36 Whole Foods
  • 37 Lipton
  • 38 Yoplait
  • 39 Trader Joe's
  • 40 Walmart
  • 41 LEGO
  • 42 Yahoo
  • 43 eBay
  • 44 Canon
  • 45 Proctor & Gamble
  • 46 Nike
  • 47 Petfinder
  • 48 Kroger
  • 49 Verizon
  • 50 TOMS
The 2016 World Value℠ research contains information on demographic and psychographic segments, including Moms, Millennials, Elites, Activists, Social and Purpose-engaged people. Please submit your information to download a copy of the topline 2016 World Value℠ Report, and we will follow up about your brand’s scores.*
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