Uniting a brand and people to improve communities and create jobs.
Howard Shultz had a vision for the Starbucks community to help enable more credit for small businesses to be born, grow, and create more jobs for communities in need.
what we did
The enso team (prior to enso) developed the key positioning, messaging, brand design and creative for the initiative that proceeded to fill everything from web, to in-store, to television. We created a newspaper that was distributed in all 7000 stores to educate and inspire people on the initiative.