Water is our most important resource. It connects our communities, and it sustains and renews us. But we understand so little about the water we rely on. Too often, we learn too late that a leak has wasted hundreds of gallons, cost thousands of dollars, and caused catastrophic damage.
Just a few years ago, UN Water published an alarming statistic—that in less than 20 years, two out of every three people on the planet could face a shortage of clean water. Even in regions where water is most abundant, we lose so much of it to preventable leaks hidden behind walls and under sinks. And a study by Michigan State University reveals that in just five years, nearly one third of the US will lack affordable access to water if this trend continues.
Enter Phyn – a device that uses advanced pressure-sensing technology, to help guide water usage, prevent leaks, and connect users to a community that’s conserving our most important resource – water.
what we did
Enso partnered with Phyn to craft the strategic positioning, brand strategy and an identity system that serve as a platform to powerfully communicate Phyn’s cutting-edge product benefits while laddering up to a higher level purpose of water conservation.
The brand came to life holistically through a logo and identity system, website, launch video, packaging, headquarter office design and various collateral pieces.