Pepsi Refresh Project
Empowering Americans to refresh their communities
In an unprecedented act, Pepsi chose to apply its $40M of Super Bowl marketing spend to an innovative grantmaking platform that would fuel local ideas to improve communities.
what we did
The enso team (prior to enso) developed the overarching campaign, platform, the grassroots organizing model, the grantmaking process and its management team, and ongoing grantee storytelling to amplify the impact of winning ideas.