Empowering Americans to refresh their communities

starting place

In an unprecedented act, Pepsi chose to apply its $40M of Super Bowl marketing spend to an innovative grantmaking platform that would fuel local ideas to improve communities.

what we did

The enso team (prior to enso) developed the overarching campaign, platform, the grassroots organizing model, the grantmaking process and its management team, and ongoing grantee storytelling to amplify the impact of winning ideas.

World Value℠ impact

Over 4 billion earned media impressions, 1,000 community projects funded, 87 million votes submitted the first year, and listed in Forbes’ Top 5 Social Media Campaigns of All Time.

Read the Harvard Business School case study