Shared Mission: Rebuilding Trust One Neighborhood at a Time
50% of Americans say they don’t trust their neighbors and, even though social connection helps people live much richer lives, one in four people don’t have someone to share their personal troubles and triumphs with. Offerup, a peer-to peer marketplace that depends on trust, partnered with enso to launch a shared mission to strengthen this core element of society in communities where their members live.
what we did
Working in collaboration with OfferUp, we realized that rebuilding trust at scale begins, in microcosm, with face-to-face interactions between people and the best way to combat social isolation is to bring neighbors together in small groups for conversations about much more than the weather.
We launched the NeighborUp shared mission, a first-of-its-kind program bringing together a coalition of community builders including the City of LA and the Neighborhood Council, to convene a series of neighbor-led dinners across Los Angeles. Everyone from homeless advocates to real-estate developers to members of faith-based groups pulled up to the same table for shared meals and conversation around the issue of restoring trust in their communities. To facilitate these gatherings, we created detailed guidelines on Neighborup.net that helped hosts lead conversations that built bridges across lines of difference.