Shared Mission: A Growth Mindset Intervention for the World
Sal Khan had built a world class learning platform and asked enso to create Khan Academy’s first ever global launch in order to double their usership.
what we did
Challenged by Sal to create more than marketing, we elevated a product launch into a global growth-mindset shared mission. Unified with the idea “You only have to know one thing. You can learn anything.”, we developed a fully integrated content campaign—both externally (from TV to Times Square) and internally by integrating onto the Khan Academy platform itself—which invited the world to join the shared mission.