Sparking a global growth mindset movement

starting place

Sal Khan had built a world class learning platform and asked enso to create Khan Academy’s first ever global launch in order to double their usership.

what we did

Challenged by Sal to create more than marketing, we elevated a product launch into a global growth-mindset movement. Unified with the idea “You only have to know one thing. You can learn anything.”, we developed a fully integrated campaign—both externally (from TV to Times Square) and internally by integrating onto the Khan Academy platform itself.

World Value℠ impact

Usership went from 15M to 35M. Learning sessions increased 80%. The anthem video was viewed 3.5 million times and armed teachers to be microleaders in their classrooms. The White House, The Department of Education, and Bill Gates all got behind the movement.