Google News Lab
Collaborating with journalists and entrepreneurs to help build the future of media.
Google was launching a new division called News Lab and initially asked enso for a content series to educate a new generation of journalists on how new digital tools could transform their storytelling.
what we did
In an enso-facilitated design sprint with News Lab, we discovered we could educate journalists more powerfully if we went beyond content and provided them with an interactive platform that would enable them to learn while actually experimenting with and creating their own stories from their phone or laptop. Building off of the platform, a Google News Lab fellowship program is developing the next generation of reporters working to inspire change through partner media organizations Matter, Witness, ProPublica and more.