Shared Mission: Transform a City with Better Broadband
Google Fiber asked enso to create the first launch campaign for Fiber and position Google for market leadership in Kansas City in just seven weeks. At the same we had a product that was 100 times faster than the competition, and in that the power to truly transform a city’s businesses, schools, and infrastructure.
what we did
By positioning the benefits of Fiber as a civic cause that could transform the city, and architecting a shared mission that all of Kansas City’s stakeholders could participate in, the people of Kansas City actually campaigned for Fiber. Enso architect the shared mission, the core civic cause strategy, a unifying brand platform, an integrated campaign from TV to digital, and a community mobilization rooted in the best traditions of political organizing.