Turning broadband access into a civic cause

starting place

Google Fiber asked enso to create the first launch campaign for Fiber and position Google for market leadership in Kansas City in just seven weeks.

what we did

By positioning the benefits of Fiber as a civic cause that could transform the city, the people of Kansas City actually campaigned for Fiber. Enso developed the core civic cause strategy, a unifying brand platform, an integrated campaign from TV to digital, and a community mobilization rooted in the best traditions of political organizing.