Let the world know how important it is to completely eradicate polio.
The challenge with polio being 99% eradicated is that the world believed it to be past us, when in reality, getting rid of that last percent will take even more resources and attention than the previous 99%.
what we did
We positioned the 100% eradication of polio in the realm of all the pinacle human achievements for which getting only 99% there wouldn’t have been enough: Man’s arrival on the moon, the dismantling of the Berlin Wall, the freedom and presidency of Nelson Mandela. Our original film got global attention, and FC Barcelona asked us to make their own version of the film so that they could activate hundreds of millions of fans to spread the word about polio’s last percent.