Working with Google to keep the web free and open

starting place

Google asked enso to create a global movement to stop the ITU from regulating the web without the inclusion of the world.

what we did

To get millions involved, we strategically lifted the challenge from a web issue to a human rights issue, designed an open brand in #freeandopen, provided campaign toolkits for student ambassadors around the world, and aggregated all the user-gen content into an anthem video and map visualization that the ITU could see.

World Value℠ impact

By time of the gathering, 3.2M voices posting with #freeandopen had been aggregated and visualized. ITU members began to adopt the language of #freeandopen on the floor of the gathering and regulation was averted.