Fostering a Bahamian Cultural and Entrepreneurial Renaissance
Atlantis Paradise Island in the Bahamas has been known worldwide as a place of wonder and awe where you can enjoy the world-famous “sun, sand and sea”. What it wasn’t known for was an authentic Bahamian experience. This created a shared challenge and opportunity for Atlantis and the Bahamian people.
“The world has changed since Atlantis first opened. Businesses must now partner with their communities to achieve shared sustainable success.”
– Howard C. Karawan, President and Managing Director of Atlantis.
what we did
Recognizing this shared opportunity, enso partnered with new leadership at Atlantis to relaunch the mega resort with a first of its kind impact platform to nurture a Bahamian renaissance by supporting the local economy, cultural traditions and the marine ecosystem of the Bahamas.
The relaunch included the first local community-led film ever made in the Bahamian tourism industry – featuring more than 30 local artists, creators, and cultural leaders, including Piaget Moss (Visual Artist), Allan Wallace (Artist), Steffon Grant (Contemporary Artist) and Tomii Culmer (aspiring model) to serve as an unprecedented celebration of contemporary Bahamian culture.
The vision of a Bahamian renaissance has also transcended the film piece, informing every aspect of the Atlantis guest experience and providing a new model for local partnerships and shared success.