Shared Mission: Flourishing Bahamian Futures
Atlantis Paradise Island in the Bahamas has been known worldwide as a place of wonder and awe where you can enjoy the world-famous “sun, sand and sea”. But what if it could be both a favored tourist destination and a positive impact platform for the people of the Bahamas? Knowing that a new audience of millennials was looking for more authentic experiences and brands with purpose, we saw an opportunity to create virtuous cycle of success between the resort and the people of the Bahamas.
“The world has changed since Atlantis first opened. Businesses must now partner with their communities to achieve shared sustainable success.”
– Howard C. Karawan, President and Managing Director of Atlantis.
what we did
Recognizing this shared opportunity, enso architected a coalition of both Atlantis leadership and Bahamian leadership (cultural and civic) to come together and define the shared mission. The shared mission of “Flourishing Bahamian Futures” propelled the relaunch the mega resort with a first of its kind impact platform to nurture a Bahamian renaissance by supporting the local economy, cultural traditions and the marine ecosystem of the Bahamas.
The relaunch included the first local community-led film ever made in the Bahamian tourism industry – featuring more than 30 local artists, creators, and cultural leaders, including Piaget Moss (Visual Artist), Allan Wallace (Artist), and Steffon Grant (Contemporary Artist) to serve as an unprecedented celebration of contemporary Bahamian culture.
The vision of a Bahamian renaissance transcended the film piece, informing every aspect of the Atlantis guest experience, and providing a new model for shared success by having Bahamian businesses and entrepreneurs become a part of the Atlantis campus and supply chain.